Client: Hyundai Motor Company

Agency: Innocean WorldWide

Puzzle:

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Hyundai HB20 Sedan was being launched in Brazil. The challenge was to create the first film of the Christmas brand that showed the main benefit of the car: the space in the trunk.

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Idea:

In Brazil, many parents have the custom of dressing up as Santa Claus for Christmas and consequently hiding the gift from children. It was with this in mind that we portray the magic of Christmas by showing the child's enchantment that the whole time we believe to be suspicious that the father is Santa Claus, however, in the end, we reveal that he continues to believe in magic, and the secret he had to tell for mother was that Santa Claus has the same family car.

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Recognized by Advertising Age as Pick of the Week.