​Client: Procter & Gamble (Vicks)

Agency: Publicis Brazil

 

Puzzle:

 

In Brazil, despite being a liberal country, gay couples do not feel confident to show affection in public. They feel embarrassed and threatened by others. So, how can a brand that speaks of touch and contact, when using the product, help these people to feel confident to show touch and affection?

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Idea:

 

We created a film that shows the difference between the daily life of ordinary people and gays in Brazil, empowering gay couples to hold hands and show their love in public, with the power of touch that is also a feature of Vicks.

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