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Cliente: Hyundai Motor Company
Agency: Innocean WorldWide



HB20 is a car made for the Brazilian public and that will become a passion for Brazil. The challenge was to continue making a connection with the public in its new version, which came with a very respectful design, which we call daring.
We created a campaign that spoke exactly of daring, the daring to challenge the status quo and show that who is really daring, can do incredible things.


Recognized:YouTube Ads Leaderboard.
"The most watched motor company ads in Brazil."

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SPIN OFF: ONLINE VIDEOS

Short stories based on the life of the protagonist couple that talk about each feature of the car.

Designed by me
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