Client: Cuca Creative school of advertising

Agency: AgenciaClick (Isobar Brasil)

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Puzzle:

Cuca, the creative school of advertising, needed to recruit students for its new creative course that would open in the next quarter. It was necessary to create engagement among young people, speaking in a language that they understood and without much production budget.

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Idea:

We brought one of the most folkloric characters in Brazil, the most famous porn actor in the country to embody the most diverse types of brief, especially that difficult to be solved, the one who wants to fuck the creatives.

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Result:
This campaign was a PR success, generating the curiosity of many people besides advertising.