Client: Unilever (Sure)

Agency: BBDO Brasil

​

Puzzle:

When the pandemic started, Rexona came to us for a challenge. How to talk about an antiperspirant when everyone was locked in the house and stopped moving?
​
Idea:
​
It was time to raise people's energy and not let anyone stop. For this, we created a film to the sound of "Don't Stop Me Now" that encouraged people to keep moving at home, that nothing would stop the desire to move from each of them.
​
Recognized: 
This campaign became a benchmark for all Unilever products in the world, on how to turn a bad situation into a brand opportunity.