Client: Proctor & Gamble (Vicks)

Agency: Publicis Brazil

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Puzzle:

Vicks wanted to pay tribute to Father's Day by talking about the importance of his main feature, the touch, in the relationship between parents and children.

 

Idea:

We created an emotional film in which parents always believe that the best they can give their children is in material things, but through the speech of the children themselves, we subverted this message and showed them that the most important thing that the child can receive affection. In this campaign, we don't use the traditional family, we talk to all types of parents, from a single father to a couple of gay mothers.